A year-end recap of the campaigns that didn’t just show products, they created moments you couldn’t ignore.

Every week, B2B ads try to be clever. Most fail.
This year, a handful didn’t. They made us laugh, cringe, and hit replay.

These aren’t just ads. They’re stunts with purpose, absurdity with punchlines, and moments you actually remember.

Let’s go.

A manager asks, “Who are my rock stars?” and suddenly Gwen Stefani, Billy Idol, and Paul Stanley are forced into a fluorescent-lit office. Paul Stanley presents a financial forecast in full KISS makeup. Gwen Stefani is called “Rachel from HR.” Chaos ensues.

The reveal: Workday AI is handling the heavy lifting, and the rock stars are interns. The joke lands because it’s absurd, unexpected, and perfectly timed.

The Takeaway: Literal humor works. Take a cliché everyone uses in your industry, then film it with celebrities, chaos, and a twist.

The Question to Ask Yourself: What everyday phrase in your industry would be hilarious if taken seriously and how would you show it on camera?

A calm office turns into a literal jungle of invoices, flying boxes, and sprinting “customers.” Developers vanish into ravines. All this chaos illustrates what happens when growth goes unchecked. A quick tap on SAP fixes everything. Boom: order restored.

The Takeaway: Exaggeration sells. Make your problem big, messy, ridiculous and then make your solution look effortless.

The Question to Ask Yourself: What extreme version of a problem in your category could you show visually to make your solution look heroic?

Feudal Japan. A castle build is going horribly wrong. The Shogun looks on while the manager panics. Enter Amazon Business: modern tools arrive mid-16th century. Jackhammers replace hand saws. The castle is done in record time and it’s a golden Maneki-neko.

The Takeaway: Anachronisms are hilarious. Put modern tools in an impossible setting and let the absurdity do the work.

The Question to Ask Yourself: If your product appeared 200 years ago, what chaos would it solve and how funny would it be to see?

Another AI rollout. Everyone’s eye-rolling. Then a purple, singing Alpaca appears. It automates project roadmaps, flags risks, schedules meetings, and suddenly the skeptics are impressed. Cue saxophone solo. Cue happy boss.

The Takeaway: Give invisible technology a visible, absurd body. Humor makes technical benefits memorable.

The Question to Ask Yourself: What part of your product could you personify to make it impossible to ignore?

A parody infomercial for office tech pain. “Apply SCAYLE” for slow platforms, endless tickets, and API headaches. Deadpan testimonials, absurd doctors, and ridiculous sketches keep it moving. By the end, even the skeptic is cheering.

The Takeaway: Comedy plus specificity gives you, unstoppable. Make your audience laugh at the reality they live in every day.

The Question to Ask Yourself: What is your customer’s most annoying, universal problem and how can you make it funny without losing credibility?

2025 didn’t reward safe B2B ads. It rewarded bold, clever, and unapologetically memorable moments.

The takeaway: the best ads weren’t trying to be subtle. They leaned into absurdity, leaned into comedy, and leaned into ideas your audience hadn’t seen before.

Pick one:

Do one of these, and you’ll start 2026 ahead of every other B2B brand still playing it safe.

That’s a wrap for 2025. If you need more inspiration, check the B2B Video Ads Library. Tons of absurd, clever, and memorable campaigns waiting to be copied… or stolen.

Catch you next year,
Regan George | [email protected]

P.S. If you see a B2B ad that should not exist, in the best possible way, send it my way. I want the ones that are impossible to forget.